[Bonus] Create Revenue-Producing Learning Opportunities Beyond Webinars
A Session by Jeff Cobb and Celisa Steele
About this Session
This is a recording of a recent Webinar we did with our friends at Professionals for Association Revenue (PAR).
Whether you call it a webinar, a virtual workshop or something else entirely your association is almost certainly producing online learning opportunities for your audience. But what was once a commodity is now commonplace, and our associations are challenged to provide meaningful content that current and prospective members are interested in consuming.
Webinars are an important learning tool for associations, but it is becoming increasingly clear that it can’t be the only online learning opportunity we provide. In this 1-hour workshop, we will explore how associations can begin to think beyond the traditional webinars to provide new value for members and create revenue.
About The Speakers
Co-Founder, Managing Director, Tagoras
Jeff coined the term "learning business." Through his writing, speaking, and advising, he helps those organizations focused on the business of continuing education, professional development, and lifelong learning increase their reach, revenue, and impact.
