About this Session
If you have a learning business, you likely have lots of experts. And you likely have learners who come to you for that expertise. But is that really why they come? Do they simply want to get smarter? To fill their heads full of facts? To be talked at for hours on end?
NIGP: The Institute for Public Procurement had a curriculum that did just that. They had days and days of bullet-point-based content using the “sage on the stage” model, but they knew their learners wanted—and deserved—more. They recognized that learners want help doing their jobs better. Learners want someone to guide them through the situations they are likely to find themselves in.
With the help of Artisan Learning, NIGP employed Cathy Moore’s Action Mapping process to center each and every chunk of content around what learners would need to do (not just know), what might make it hard, and how they could practice their new skills.
The result was a robust, interactive curriculum that gave learners hard skills to help them in real-world situations they might otherwise struggle with. And that’s the kind of impact that will keep them coming back for more.
Come see how your learning business might benefit by shifting the focus of course design from the expert to the learner and by prioritizing practice activities that help build skills.
Moderators
Co-Founder, Managing Director, Tagoras
Jeff coined the term "learning business." Through his writing, speaking, and advising, he helps those organizations focused on the business of continuing education, professional development, and lifelong learning increase their reach, revenue, and impact.
Co-Founder, Managing Director, Tagoras
Celisa has worked in and for learning businesses for over two decades and is committed to developing resources to help them improve their reach, revenue, and impact.
Operations Manager, Tagoras
