Brian McGowan

From Knowing to Doing: The Ultimate Impact of Learning

A Session by Brian McGowan (Co-Founder, Chief Learning Officer, ArcheMedX)

Thanks to these organizations for supporting the Learning Business Summit.

About this Session

While lifelong learning can routinely drive short-term changes in the knowledge of adult learners, evidence suggests creating change in performance is far more complex. But behavior change, getting learners to do something new or better, is the ultimate measure of impact for a learning business.

By leveraging established best practices in cognitive science (how we think), learning science (how we learn), and behavioral science (how we perform), learning business professionals create the necessary scaffold for change. Picture these three fields—cognitive science, learning science, and behavioral science—as a Venn diagram with performance impact in the middle where all the circles share some overlap. (Seriously, pause to picture the Venn diagram!)

Each field on its own is insufficient; all three in unison are necessary. This session will arm you with a set of lessons and tools established by each of these sciences that, when effectively employed by your learning business in design and delivery, can predictably lead to sustained performance improvements.


January 30, 2024, 07:45 PM

07:45 PM - 09:00 PM

About The Speakers

Brian McGowan

Brian McGowan

Co-Founder, Chief Learning Officer, ArcheMedX

Over the past 20 years, Brian has facilitated more than 100 workshops on cognitive science, behavioral science, and learning science to drive impact through education.

Moderators

Jeff Cobb

Jeff Cobb

Co-Founder, Managing Director, Tagoras

Jeff coined the term "learning business." Through his writing, speaking, and advising, he helps those organizations focused on the business of continuing education, professional development, and lifelong learning increase their reach, revenue, and impact.


Celisa Steele

Celisa Steele

Co-Founder, Managing Director, Tagoras

Celisa has worked in and for learning businesses for over two decades and is committed to developing resources to help them improve their reach, revenue, and impact.


Rebecca Gray

Rebecca Gray

Operations Manager, Tagoras

Blue Sky eLearn

Blue Sky eLearn has transformed the way organizations capture and deliver virtual events and educational content to their audiences. Our customized, award-winning LMS and virtual event solutions allow our clients to easily organize, track, and monetize valuable online content.

Main Sponsor

MapleLMS

MapleLMS: Anywhere. Anytime. Any device.

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1EdTech

1EdTech: Power Learner Potential

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Professionals for Association Revenue (PAR)

PAR is a professional member community and resource for association professionals seeking to optimize their revenue generation strategies. PAR offers an array of resources, tools, and education to help associations enhance their financial sustainability and deliver greater value to their members.

Main Sponsor

Cadmium

We aim to be the leading technology provider of event management and continuing education solutions, improving the way organizations engage their members, share information, and grow.​

Main Sponsor

Artisan E-Learning

Main Sponsor

TopClass LMS

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Thought Industries

The only enterprise learning platform purpose-built for customer, partner, and professional training.

Main Sponsor

BenchPrep

BenchPrep is an award-winning learning platform specializing in certification training, exam preparation, and continuing education. We enable associations and credentialing bodies to grow their education programs and better support their learners throughout the lifelong learning journey.

Main Sponsor

iSpring Solutions

Main Sponsor

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