[Bonus] Practical Implications of the Mythical Learning Business MBA
A Session by Jeff Cobb and Celisa Steele
About this Session
A traditional MBA covers key domains and skills that are important for the successful operations of a business. In this session, we’ll investigate the knowledge and know-how critical for market-facing organizations in the business of professional development, continuing education, and lifelong learning. The fact that no academic institution is awarding learning business MBAs (yet!) won’t stop us from digging into strategy, marketing, revenue diversification, product development, innovation, and more, all through the specific lens of a learning business.
In this session, you’ll gain a clearer understanding of the core areas that demand attention if you want to build long-term success for your organization and your learners.
About The Speakers
Co-Founder, Managing Director, Tagoras
Jeff coined the term "learning business." Through his writing, speaking, and advising, he helps those organizations focused on the business of continuing education, professional development, and lifelong learning increase their reach, revenue, and impact.
