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James Young

Why and How to Create a Learning Pathway

A Session by James Young (Chief Learning Officer, Product Community)

Thanks to these organizations for supporting the Learning Business Summit.

About this Session

Fostering connection is an important part of what most learning businesses do. They rally people around ideas, to solve problems, and to improve the fields, professions, or industries they serve. Regular new programming drives this connection. 

A common staple in many learning businesses’ portfolios is single-use, one-and-done programming. You probably offer plenty of events, experiences, courses, Webinars, and other content. But what if your offerings built on each other and motivated learners to engage deeply, socially, and meaningfully over time? 

A learning pathway is a structured and personalized approach that caters to diverse learner needs, interests, and career goals. Pathways allow learners to connect disparate experiences into a coherent journey. When successfully designed and implemented, learning pathways can be a boon to new product development, revenue growth, and learner outcomes. 

This session will explore the steps to develop and structure learning pathways that are effective, infectious, and usable. It will draw on multiple examples, including a pathway to guide new associations members as they build a network and create community, a pathway leading to a certificate, and an a la carte pathway. 

Investing and implementing learning pathways results in more choice and cohesion in what and how to learn, deeper learning, enhanced skills, stronger connection to the community, an enhanced peer network, and opportunities to share, shape, and evolve practice. 

January 28, 2025, 04:00 PM

04:00 PM - 05:15 PM

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About The Speakers

James Young

James Young

Chief Learning Officer, Product Community

Speaker

Jim specializes in developing strategies for transformative growth through expert facilitation, product strategy, learning communities, and storytelling.

Moderators

Jeff Cobb

Jeff Cobb

Co-Founder, Managing Director, Tagoras

Jeff coined the term "learning business." Through his writing, speaking, and advising, he helps those organizations focused on the business of continuing education, professional development, and lifelong learning increase their reach, revenue, and impact.


Celisa Steele

Celisa Steele

Co-Founder, Managing Director, Tagoras

Celisa has worked in and for learning businesses for over two decades and is committed to developing resources to help them improve their reach, revenue, and impact.


Rebecca Gray

Rebecca Gray

Operations Manager, Tagoras

BenchPrep

BenchPrep is an award-winning learning platform specializing in certification training, exam preparation and continuing education. BenchPrep enables associations and credentialing bodies to grow their education programs and better support their learners throughout the lifelong learning journey.

Main Patron

Blue Sky eLearn

Blue Sky eLearn is an eLearning solutions provider empowering organizations to create innovative educational experiences. Our award-winning Path LMS and services, including learning development and virtual event management, have connected millions of lifelong learners globally for over 20 years.

Main Patron

Cadmium

We stand at the intersection of event, learning, and video technology; providing an integrated suite of solutions that streamline event management and continuing education.

Main Patron

Evermed

Evermed's software helps professional associations launch and operate personalized, Netflix-style content library in 90 days without hiring new staff or dealing with IT overwhelm.

Main Patron

MapleLMS

MapleLMS is a Learning Management System for associations of all sizes seeking scalable tools to deliver e-learning and professional development to members and learners. MapleLMS is easy to deploy and can be managed by non-technical users. MapleLMS can integrated seamlessly with your CRM or AMS.

Main Patron

Thought Industries

Thought Industries: a platform that’s powerful, not complicated. Delivering exceptional learning experiences that drives business outcomes, with a technology that grows with you. Get started at www.thoughtindustries.com.

Main Patron

TopClass LMS by ASI

TopClass LMS by ASI provides the tools for you to deliver value to learners at every stage of their career. Our award-winning learning system delivers professional development experiences for education and certification programs, to increase non-dues revenues and drive growth in member engagement.

Main Patron

1EdTech

1EdTech is a united community committed to achieving an open, trusted, and innovative education technology and digital credentials ecosystem that serves the lifelong needs of every learner. 1EdTech gives a voice to all stakeholders working to improve educational opportunities for the greater good.

Main Patron

Artisan Learning

Artisan Learning partners with organizations and associations to create custom learning solutions that educate, advocate, and generate revenue. We cater to your audience, ensuring industry and mission alignment, delivering engaging courses from scratch or by converting existing training to LMS/LRS.

Main Patron

IACET

IACET (International Accreditors for Continuing Education and Training) accredits continuing education providers around the world to deliver quality learning while inspiring continuous improvement.

Main Patron

PAR

Professionals for Association Revenue (PAR) is a membership community that supports and connects association teams to the opportunities, strategies and techniques that lead to better business outcomes for associations.

Main Patron

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