Sonya Guthrie Ashlee Tselikis

Mastering the Art of Program Marketing: 10 Tips for Improving Reach

A Session by Ashlee Tselikis and Sonya Guthrie

Thanks to these organizations for supporting the Learning Business Summit.

About this Session

Are you looking to elevate the visibility and impact of your learning programs? This session unravels 10 tips to help your learning business effectively reach the right customers and yield meaningful conversions. You’ll get tips and tricks to help you:

  • Understand your audience. Learn how to identify their needs, preferences, and pain points to tailor your marketing approach effectively.
  • Craft compelling messages. Explore how to create narratives that resonate with your audience, turning abstract programs into compelling and relatable stories.
  • Build strategic partnerships. Unlock the power of collaboration by identifying and engaging with partners to amplify the reach of your programs.
  • Measure success. Uncover the metrics that matter for your marketing efforts and how to make data-driven decisions to continually improve your strategies.

January 31, 2024, 03:00 PM

03:00 PM - 04:15 PM

About The Speakers

Ashlee Tselikis

Ashlee Tselikis

Senior Consultant, Up10 Solutions

Ashlee has her MBA with a specialization in marketing from the Towson University/University of Baltimore MBA program and decades of hands-on experience.


Sonya Guthrie

Sonya Guthrie

Co-Founder, Up10 Solutions

Sonya has spent 25 years honing her skills through hands-on experience in association and agency marketing.

Moderators

Rebecca Gray

Rebecca Gray

Operations Manager, Tagoras


Jeff Cobb

Jeff Cobb

Co-Founder, Managing Director, Tagoras

Jeff coined the term "learning business." Through his writing, speaking, and advising, he helps those organizations focused on the business of continuing education, professional development, and lifelong learning increase their reach, revenue, and impact.


Celisa Steele

Celisa Steele

Co-Founder, Managing Director, Tagoras

Celisa has worked in and for learning businesses for over two decades and is committed to developing resources to help them improve their reach, revenue, and impact.

Blue Sky eLearn

Blue Sky eLearn has transformed the way organizations capture and deliver virtual events and educational content to their audiences. Our customized, award-winning LMS and virtual event solutions allow our clients to easily organize, track, and monetize valuable online content.

Main Sponsor

MapleLMS

MapleLMS: Anywhere. Anytime. Any device.

Main Sponsor

1EdTech

1EdTech: Power Learner Potential

Main Sponsor

Professionals for Association Revenue (PAR)

PAR is a professional member community and resource for association professionals seeking to optimize their revenue generation strategies. PAR offers an array of resources, tools, and education to help associations enhance their financial sustainability and deliver greater value to their members.

Main Sponsor

Cadmium

We aim to be the leading technology provider of event management and continuing education solutions, improving the way organizations engage their members, share information, and grow.​

Main Sponsor

Artisan E-Learning

Main Sponsor

TopClass LMS

Main Sponsor

Thought Industries

The only enterprise learning platform purpose-built for customer, partner, and professional training.

Main Sponsor

BenchPrep

BenchPrep is an award-winning learning platform specializing in certification training, exam preparation, and continuing education. We enable associations and credentialing bodies to grow their education programs and better support their learners throughout the lifelong learning journey.

Main Sponsor

iSpring Solutions

Main Sponsor

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