Jack Coursen

Learning Subscriptions As a Revenue Win

A Session by Jack Coursen (Senior Director, Professional Development, American Speech-Language-Hearing Association)

Thanks to these organizations for supporting the Learning Business Summit.

About this Session

A subscription changes the very nature of your learning business’s connection with its customers, from one-off transactions to an ongoing relationship where you’re their go-to source for learning.

The American Speech-Language-Hearing Association (ASHA) spent three years investigating, planning, and developing a continuing education subscription. The ASHA Learning Pass launched at the start of 2020, and—aside from a temporary pivot to “free for all ASHA members” at the start of the COVID-19 pandemic—the subscription has grown tremendously in the four years since, and it quickly became the dominant driver of revenue, growth, and engagement for the ASHA Professional Development program. Revenues are up 300 percent, and learner engagement is up 200 percent.

This session distills ASHA’s efforts to create and implement a learning subscription into the most critical questions and issues. We’ll explore why a subscription model is worth serious consideration, what the critical features are, how to determine what parts of your portfolio to include or exclude, and how to predict the revenue and engagement potential for your learning business.

And, if your learning business already offers a subscription product, this close look at another learning business’s approach will leave you with ideas for how to fine-tune your offering to yield greater reach, revenue, and impact.

January 30, 2024, 06:15 PM

06:15 PM - 07:30 PM

About The Speakers

Jack Coursen

Jack Coursen

Senior Director, Professional Development, American Speech-Language-Hearing Association

Jack led the three-year effort to create ASHA’s CE subscription, which has become the largest driver of revenue, growth, and engagement for the professional development program.

Moderators

Rebecca Gray

Rebecca Gray

Operations Manager, Tagoras


Jeff Cobb

Jeff Cobb

Co-Founder, Managing Director, Tagoras

Jeff coined the term "learning business." Through his writing, speaking, and advising, he helps those organizations focused on the business of continuing education, professional development, and lifelong learning increase their reach, revenue, and impact.


Celisa Steele

Celisa Steele

Co-Founder, Managing Director, Tagoras

Celisa has worked in and for learning businesses for over two decades and is committed to developing resources to help them improve their reach, revenue, and impact.

Blue Sky eLearn

Blue Sky eLearn has transformed the way organizations capture and deliver virtual events and educational content to their audiences. Our customized, award-winning LMS and virtual event solutions allow our clients to easily organize, track, and monetize valuable online content.

Main Sponsor

MapleLMS

MapleLMS: Anywhere. Anytime. Any device.

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1EdTech

1EdTech: Power Learner Potential

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Professionals for Association Revenue (PAR)

PAR is a professional member community and resource for association professionals seeking to optimize their revenue generation strategies. PAR offers an array of resources, tools, and education to help associations enhance their financial sustainability and deliver greater value to their members.

Main Sponsor

Cadmium

We aim to be the leading technology provider of event management and continuing education solutions, improving the way organizations engage their members, share information, and grow.​

Main Sponsor

Artisan E-Learning

Main Sponsor

TopClass LMS

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Thought Industries

The only enterprise learning platform purpose-built for customer, partner, and professional training.

Main Sponsor

BenchPrep

BenchPrep is an award-winning learning platform specializing in certification training, exam preparation, and continuing education. We enable associations and credentialing bodies to grow their education programs and better support their learners throughout the lifelong learning journey.

Main Sponsor

iSpring Solutions

Main Sponsor

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