Celisa Steele Jeff Cobb

Pricing in a Post-Pandemic World: Maximizing Revenue

A Session by Celisa Steele and Jeff Cobb

Thanks to these organizations for supporting the Learning Business Summit.

About this Session

Learning businesses rely on the revenue that comes from introducing new offerings and growing the adoption of existing offerings. That means they have to know how to determine the best pricing for attracting and converting prospective customers while maintaining—or, better yet, maximizing—revenue levels. In a post-pandemic world, doing that has become harder.

Competition for dollars and attention was an issue before the pandemic. Then, with the massive and quick move to online education during COVID, learner expectations around price and value shifted dramatically. Do traditional one-off registration fees still work? What drives willingness to spend on education now? How can we gauge what learners might pay for a product?

This session will draw on years of research and consulting experience along with examples from a range of learning businesses to illustrate methods for assessing price sensitivity and willingness to pay. You’ll learn to how to bolster the case for your current pricing, raise prices strategically, and evaluate non-product-specific pricing approaches like subscriptions or folding education into membership fees.

January 31, 2024, 04:30 PM

04:30 PM - 05:45 PM

About The Speakers

Celisa Steele

Celisa Steele

Co-Founder, Managing Director, Tagoras

Celisa has worked in and for learning businesses for over two decades and is committed to developing resources to help them improve their reach, revenue, and impact.


Jeff Cobb

Jeff Cobb

Co-Founder, Managing Director, Tagoras

Jeff coined the term "learning business." Through his writing, speaking, and advising, he helps those organizations focused on the business of continuing education, professional development, and lifelong learning increase their reach, revenue, and impact.

Moderators

Rebecca Gray

Rebecca Gray

Operations Manager, Tagoras

Blue Sky eLearn

Blue Sky eLearn has transformed the way organizations capture and deliver virtual events and educational content to their audiences. Our customized, award-winning LMS and virtual event solutions allow our clients to easily organize, track, and monetize valuable online content.

Main Sponsor

MapleLMS

MapleLMS: Anywhere. Anytime. Any device.

Main Sponsor

1EdTech

1EdTech: Power Learner Potential

Main Sponsor

Professionals for Association Revenue (PAR)

PAR is a professional member community and resource for association professionals seeking to optimize their revenue generation strategies. PAR offers an array of resources, tools, and education to help associations enhance their financial sustainability and deliver greater value to their members.

Main Sponsor

Cadmium

We aim to be the leading technology provider of event management and continuing education solutions, improving the way organizations engage their members, share information, and grow.​

Main Sponsor

Artisan E-Learning

Main Sponsor

TopClass LMS

Main Sponsor

Thought Industries

The only enterprise learning platform purpose-built for customer, partner, and professional training.

Main Sponsor

BenchPrep

BenchPrep is an award-winning learning platform specializing in certification training, exam preparation, and continuing education. We enable associations and credentialing bodies to grow their education programs and better support their learners throughout the lifelong learning journey.

Main Sponsor

iSpring Solutions

Main Sponsor

Want to sponsor this event? Contact Us