Better Understanding Revenue: Strategies from Diverse Learning Businesses
A Session by Amrit Ahluwalia , Sean Soth , Diana Kardia and Amy Mawyer
About this Session
Generating revenue is a fundamental goal for all learning businesses. But the learning business landscape is made up of different types of organizations and the ways in which they approach revenue can vary. Whether you’re part of a trade or professional association, a continuing education unit at an academic institution, or a commercial training or consulting firm, understanding the diverse revenue models and strategies available can lead to new opportunities.
In this session, you’ll hear from a panel experts representing a range of learning businesses. They’ll discuss key drivers of revenue, from pricing models and product portfolios to marketing and sales tactics and how they balance financial goals with other top-line goals of their learning businesses. You’ll leave with examples of what has worked for other learning businesses and techniques you can use to enhance your own revenue generation efforts.
About The Speakers
Executive Director, Western Continuing Studies
Amrit founded and served as Editor-in-Chief of The EvoLLLution for a decade. Now the Executive Director of Continuing Studies at Western University, he also hosts the EdUp PCO podcast.
Leadership Advisory Board Chair, Professionals for Association Revenue (PAR)
Sean helped found the Professionals for Association Revenue (PAR), and he's a regular speaker at industry conferences speaking about the value of audience, business development, and marketing best practices.
Founder, Kardia Group
Diana is a nationally recognized expert in organizational change and leadership development.
Moderators
Co-Founder, Managing Director, Tagoras
Jeff coined the term "learning business." Through his writing, speaking, and advising, he helps those organizations focused on the business of continuing education, professional development, and lifelong learning increase their reach, revenue, and impact.
Co-Founder, Managing Director, Tagoras
Celisa has worked in and for learning businesses for over two decades and is committed to developing resources to help them improve their reach, revenue, and impact.
Operations Manager, Tagoras
