Setting an Education Strategy Focused on Reach, Revenue, and Impact
A Session by Mary Rehm (Director, Learning Programs, ISPOR—The Professional Society for Health Economics and Outcomes Research)
About this Session
Learning businesses require a business plan and an education strategy. When establishing your education strategy, it’s important to align with your organization’s overall vision, mission, and strategic plan and to ensure the revenue goals allow your programs to continually evolve.
In this session, learn how the Professional Society for Health Economics and Outcomes Research (ISPOR) established its education strategy with audacious goals that aligned directly to the ISPOR 2030 strategic plan three specific goals centered on Leading Learning’s reach, revenue, and impact Venn diagram:
- Develop education programs that are vital to health economics and outcomes research (HEOR) professionals that achieve high impact for participants, learners, and organizations, contributing to the development of HEOR excellence and impact by continually improving current program offerings to meet prioritized stakeholder needs.
- Expand the reach of ISPOR education programs to more ISPOR members and HEOR organizations and extend to serve the education needs of major stakeholder groups (users of HEOR, the broader healthcare sector, media, and the public) by using current operational structures and workflows to align with ISPOR’s content strategy.
- Grow the annual revenue from ISPOR education programs by increasing enrollments into ISPOR education programs, offering new and innovative learning opportunities while building on current programs to meet the unique needs of HEOR teams.
Hear how the ISPOR education team developed the goals and how those goals were socialized internally and with its education council to establish short-, mid-, and long-term tactics. Learn how early audacious goals were adjusted to meet the risk threshold of the internal teams needed for success in these goals. Learn how a marketing and communications plan was formed to support a current budget while growing towards an expanded budget.
Moderators
Co-Founder, Managing Director, Tagoras
Jeff coined the term "learning business." Through his writing, speaking, and advising, he helps those organizations focused on the business of continuing education, professional development, and lifelong learning increase their reach, revenue, and impact.
Co-Founder, Managing Director, Tagoras
Celisa has worked in and for learning businesses for over two decades and is committed to developing resources to help them improve their reach, revenue, and impact.
Operations Manager, Tagoras
